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aguanomics.com

True or False? "On average, more expensive wines are better."

False

Aguanomics: April 2008

Individuals who are unaware of the price do not derive more enjoyment from more expensive wine.

In a sample of more than 6, 000 blind tastings, we find that the correlation between price and overall rating is small and negative, suggesting that individuals on average enjoy more expensive wines slightly less.

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